Optimize for Success

Smart Internet Marketing to Grow Your Business

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How big a deal is doing your first professional public speaking gig? It was a pretty big deal for me, anyway. I was thrilled when my old college radio (KWMU at UMSL) buddy Walt Holley, Jr. asked me to speak to the St. Louis chapter of NAIFA – National Association of Insurance and Financial Advisors. Walt and I became reacquainted about a year ago after some 34 years since going our separate ways in the late seventies.

Walt is the president of the local NAIFA chapter. As we got reacquainted at a Cardinals game, and he heard me talk passionately about my Internet marketing business, he realized that I might have something of value to share with the NAIFA membership.

The audio quality isn’t great, but I figured it was good enough to share with the world as episode 5 in my Talkabout podcast series.

Summary:

Most small businesses use the internet as an economical way to attract new clients and provide customer support. Websites often don’t reach their potential because they are poorly optimized for search engine traffic and customer engagement. Similarly, companies’ social media accounts on LinkedIn and Facebook, which can be helpful in attracting new customers, often don’t because they are not properly set up with compelling profiles and maintained with compelling content. Romondo Davis is an Internet marketing consultant who helps small businesses maximize their web-based assets to capture new customers and engage existing customers.

Learning Objectives:

  • Gain a clear understanding of what Internet marketing can do for small business.
  • Learn strategies and tactics for optimizing web content for search traffic.
  • Create a system for creating compelling content to grow business.

Detailed Outline:

  • What can Internet marketing do for my business? – The importance and power of search
  • Who is my audience? – Knowing my target market
  • How will they find me? – Search Engine Optimization (SEO)
  • What should they find on my website? – Design and organization
  • What about social media? Community and conversation
  • How will I stand out? – Compelling content
  • How will I stay focused? – Editorial calendar
  • How will I know this makes a difference? Track your stats
  • How do I stay current with internet marketing? – Read, listen, observe

I’d love to talk to your group. Contact me here.

Join Me for TalkAbout

TalkAbout podcast logoI’m proud to announce the launch of my podcast, TalkAbout, a weekly audio series featuring professionals talking about what they do and how they do it. I hope TalkAbout will be helpful to young people trying to decide on a career path, and interesting to anyone curious about what people do for a living.

I’d like you to become a regular listener, so I’ve provided a link to make it easy for you to subscribe to TalkAbout. Click this icon to see the many subscription options. TalkAbout is powered by FeedBurner

Either way, I encourage you to give me feedback on the show. If you have suggestions on how I can improve the show or ideas for subjects you’d like to hear talked about, use the form on my Contact page.

Episode 1: Brett Newcomb, L.P.C.

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My guest on episode 1 is Brett Newcomb, a Licensed Professional Counselor. When he was working in his chosen profession as a high school teacher, students would often come to him for advice. Through providing this informal counseling, he realized how important it was to be able to give the right answers to the questions these young people were asking. It inspired and motivated him pursue a degree in therapy.

“I didn’t want to make mistakes when people’s lives were at stake.”

He eventually established a counseling practice leaving the profession of high school teacher, and eventually joined the faculty of Webster University teaching other people how to be professional counselors. He recently entered semi-retirement and now focuses on public speaking engagements and producing podcasts.

The interview shifts gears to talk about how he and I met working with Dr. Kathy Maupin on her weekly podcast, The BioBalance Healthcast. It wraps up with a brief discussion of my attention deficit disorder.

The music track for TalkAbout was composed and is provide by Patrick “The Maestro” Hanson.

Introducing The RomondoCast

I’ve been talking about doing a podcast for at least a couple of years now. From the beginning, the show format would be me interviewing a marketing professional about what they do. Until very recently, my guests would be people connected to internet marketing—designers, developers, writers, photographers and entrepreneurs. I’ve worked in the internet marketing field since 2003. Preceding that career I worked in software development for twelve years. I was a broadcast engineer for thirteen years before that. Overall, my 35-year career in these areas of media gives me exposure to interesting and passionate people.

But as I thought about what I really want my show to be, I decided to include professionals from virtually any area of work, as long as they contribute positively to society and love their work. All I want to do is to provide 20 to 30 minutes of lively conversation every week with the minimum requirement that it be fun for the participants. And I believe that if my guest and I are having a good time, the listeners are likely to enjoy it.

I’m planning to record my first show tomorrow with Brett Newcomb as my guest. He’s a relationship counselor I’ve gotten to know through my work as engineer on 30 episodes of the BioBalance HealthCast. Brett is the co-host with Dr. Kathy Maupin that show, a longtime client of mine. You’ll have to listen to the show to find out more about that, but suffice it to say that he has proven to be a great conversationalist, adding just the right amount of wit and wisdom to an already interesting subject; treatment of symptoms of aging with bioidentical hormone pellets.

Please give the RomondoCast a listen, and if you’re so inclined, share your thoughts. And if you know of a professional who you think would like to share their story with me and my audience, hook us up. If that person is you, don’t be bashful; send me a short description of what makes you interesting. Let’s talk.

Social Media Resource List

I updated my Resources page today. It includes lists and links to books, podcasts and websites that I’ve found helpful in staying current with the ever-changing world of Internet marketing and social media.

Please feel free to suggest any Internet marketing, social media or technology resources that you think would be helpful to building communities.

Groundswell – Recommended Reading

I just discovered and am voraciously reading Groundswell, winning in a world transformed by social technologies. It summarizes and covers so much of what I’ve been following and focusing on for the last five years. My quest for “Web 2.0” knowledge began when I read Love is the Killer Ap, Cluetrain Manifesto, and Unleashing the Idea Virus.

I’ve read many books since then, but this one not only seems to summarize what’s important in new marketing/media these days, but covers in depth each tool and technology related to the aspect of online communities.

The next book I’m likely to read is Everything is Miscellaneous, written by one of the co-authors of Cluetrain Manifesto.

Teaching Podcasting

I have been given the awesome privilege of teaching a workshop on podcasting at St. Louis Community College – Meramec.The three-day class, entitle The ABCs of Podcasting, runs August 4–6.

The opportunity arose from my participation on the Advisory Board for Meramec’s Center for Visual Technology (CVT). During several of the most recent meetings, I spoke enthusiastically and often about the power of podcasting. I suggested that the board should create a podcast and use it to build community and influence department and college decision-makers.

Several short weeks after the last meeting, the Board Chairman called to offer me this opportunity. I was glad to accept, and immediately began writing my lesson plan, using a spreadsheet to plot out the three days divided into the hours of the day in 15 minute intervals.

A few days later, the Chairman sent a message requesting that I create a course name, a description and a list of prerequisites. I found this task to be more difficult than the initial planing I had done, mainly because it was due right now, whereas I had four months to write the lesson plan.

This story goes on and on, so I’ll be writing more in this space about it. I also plan to create a podcast on the subject, so please stay tuned.

If you’re interested in registering for this workshop, call the Center for Visual Technology at SLCC – Meramec at 314-984-7777.

Coming Soon to an RSS Feed Near You

Some of you have heard me wax eloquently about podcasting and wondered, “So when is Romondo going to produce a podcast?” The answer will follow some background information.

First, for those of you who don’t know what’s behind my passion for podcasting, let me explain that my professional career—now 30 growing strong—began in broadcasting. I worked first in radio for six years—doing just about every task imaginable—followed by nine years in TV, in on-air operations and technical production engineering.

In late 1990, at the dawning of the age of multimedia, my friend Peter Meng introduced me the Macintosh and a program called MacroMind Director (now Adobe Director). It didn’t take long for me to begin making a living developing interactive software experiences and integrating every type of media available.

When I discovered podcasting, a little over a year ago, I realized that it was the blending of my two professional passions: broadcasting and multimedia. I knew that someday I’d be producing podcasts, not only for myself, but also for my clients.

So, with all that said, I can tell you that I’m waiting to start producing a podcast until I have all the following issues dealt with:

  • The right subject matter, with a well-defined audience and adequate content resources
  • The dedication to do it on a regular basis with a commitment to quality
  • The technology including recording equipment, compression software and hosting

These issues are close to being handled and the inaugural podcast will appear, perhaps without fanfare, anytime in the next several weeks.

Please stay tuned.