All Marketers are Liars

I read Seth’s Godin’s book All Marketers are Liars in 2005, and I found it to be most informative and stimulating in getting me to understand how we listen or don’t listen to advertising. In my quest for a review of his concepts over five years later I searched for and found this video of him making a presentation to Google employees. It’s long—48 minutes—but I found it engaging.

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